Every woman is unique, with her own distinct personality, style, and aesthetic, including her hair. Every detail about us sets us apart and makes us stand out, and this is something that Schwarzkopf understands very well. This was the foundation behind the brand’s new campaign, titled “Discover Your Unique Beauty,” which features influential female personalities, and Marie Claire had the opportunity to meet them up close at Schwarzkopf’s pan-European event in Berlin. Diane Kruger, Ana Ivanović, Alli Neumann, Collien Ulmen–Fernandes, Mini Anden, Nazan Eckes, and Swantje Paulina are the faces of this campaign, each with a different hair story and needs. The common thread among them? They all represent the values and unmatched expertise of Schwarzkopf in hair care and styling.
“Hair. We know that it’s not just a part of our head, but also a part of our heart. Behind every curl, every haircut, every dye, there is a ‘why’: a story we want to tell, a journey we want to embark on, a mark we want to leave. And that’s why we are here: to give each person the tools and inspiration they need to explore, express, and seek their own ‘why.’ Discover Your Unique Beauty” – These are the values and goals of Schwarzkopf when it comes to hair. Through its new campaign, the brand embraces diversity, self-expression, and commits to female inclusivity, personalization, and empowerment, celebrating the beauty in every hair journey.
These values have, after all, shaped and continue to shape Schwarzkopf’s success for 125 years. The brand’s heritage is supported by a global community of hairdressers and hair experts who help promote and maintain it because hair has always been more than just hair – it is a form of expression, continuous evolution, growth, and canvas for emotions at every stage of life.
Hair is a source of inspiration and expression of emotions, desires, visions, and dreams. That’s why Schwarzkopf invites people to participate and get to know the brand and its ambassadors in the magical journey that will make an impact in this world – through hair.
So, embrace your uniqueness, celebrate your individuality, and embark on your own hair journey to discover your unique beauty.
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